It’s been a while since I wrote a blog post for the website, so here I am! Thought it was time to bring everyone up to date on my happenings. Here it goes, let’s jump in!
My YouTube Channel
I am so happy to start creating videos on a regular basis again, if you haven’t subscribed already, check out my channel here. I remember making videos for the first time when I was around 12 years old, and I am reminded of that sheer excitement of posting content when uploading every video, even to this day. I have uploads coming out every Saturday and Wednesday, and a new music video at least once a month (sometimes more!) with content ranging from music videos, to cover songs, to gear reviews, and especially musician oriented videos. It’s takes me 5 days a week to get these videos together, which is great because it allows me to put that time into building my audience and releasing more music as well. So far I’ve done a bunch of originals songs, a couple covers, and many episodes of Live from Anywhere. Saturday videos are the feature video of the week, showcasing a new studio track or something else special that is music related like gear reviews and unboxings, studio showcase, guitar tours, etc. Much more to come for Saturdays. Whereas Wednesday’s is Live from Anywhere day. LFA is my version of a weekly live performance, showing up in a random location, singing songs from literally anywhere, using high quality portable studio recording gear and filming the whole thing. We’ve done videos in a park, beside a waterfall, in the forest, and even in the backseat of our Tahoe. So, subscribe to my YouTube channel if you haven’t already because there’s going to be more and more videos going live every week!
Free Music - Available Now
You may see a new tab on this website, titled “Free Music”, and you might be thinking, why would you give your music away when you could sell it? Well, let’s be honest. With the music industry in it’s current state with streaming platforms being the norm for most people, selling music is just no longer a practical way to make steady revenue as a musician. There’s a really great YouTuber, Damian Keyes, that explains this really well in his video “Stop Selling Music” and I’d encourage you to watch his video if you’re interested in this subject as he brings a lot of great points to the forefront that I simply won’t scratch the surface of. In summary, us musicians are giving our audiences two impossible options. We say “buy my album!” but then at the same time we also say “stream it for free!”, and this is where us indie musicians lose listeners en mass. If you had someone selling expensive, designer watches at top dollar at a shop, and that same salesperson also gives away expensive, designer watches to anyone who simply asks for one, do you think anyone would still buy a watch from him? The answer is no. Us musicians can do better than this. Many other frustrated musicians like to say “well, I’ll just take my music off Spotify and Apple Music and force them to buy it,” but I really don’t see that as being a viable option at this point, as it’d be like removing yourself from the playing field almost entirely. You’ll see a bit of a write-up on the free music page about this, but instead of paying money for the album, there are many other things you can do to support my music, like sharing my videos, sending the free album links to your friends, and following my social media profiles. So, if you’ve wanted my second album “Situation Room”, now’s the time - you can get it for free right now by clicking here! and when my first album is finished, you’ll find it there too!
Well, I’ll admit. I’m not one that is great about sharing my everyday moments in life. But I do try! I’ve been uploading more and more to Instagram these days so if you haven’t already, check out my feed @taylorcaspersen for behind the scenes pics and footage of my video/music creation journey. As a teen, I tried to not focus on sharing every moment with the world, as that was what all my peers did. Tweet every thought, Instagram every beautiful moment, Facebook literally anything. I always loved social media, but I didn’t want it to run my life and let it takeover beautiful moments. So whether it was purposeful or not, I trained myself out of posting but rather, just enjoying everyday moments, which I am now un-training by trying to post more and more! I’ve been updating my story and keeping my feed active so if you want to check it out, hit me up on Instagram y’all, and I’ll hopefully see you over there!
Social Media Camp 2019
Through the magic of small-town community theatre, I met this awesome dude, Paul Holmes, who co-organizes this awesome worldwide social media conference called Social Media Camp with his partner, Chris Burdge. I remember going to volunteer and play music for the first time at SMC 2015. I’ve gone every year (except one) since then and every year I absolutely love connecting with all these smart, funny and nice people that come to SMC every year. Not to mention, all the tips I gather from these brilliant social media experts that come from far and wide to meet and share ideas with everyone at SMC. This year is their tenth anniversary, and they’ve really packed the lineup with some heavy-hitters. I’ll be back again opening for the afternoon keynotes, as well as playing two sets at the 10th anniversary party. (and this year they even gave me a special page on their website!!!) I’m so thrilled to be back for another exciting year, and ecstatic to see everyone again! On a personal, SMC is like this fun social media family full of fantastic people and I’m so glad to be a part of every year’s festivities. These guys are truly awesome and I cherish the experience every year.
So that’s about it for now.. Hopefully I’ll be more motivated to write more blog posts in the coming months on this page, so again stay tuned!